Seb joined Adjug as an independent, non-executive Director in 2007. He is the CEO of (RED) International, the business founded by Bono and Bobby Shriver to fight AIDS in Africa. (RED) works with iconic companies such as Apple, Microsoft, Armani, Motorola, American Express, Starbucks, Converse, Dell and Gap, to create (RED) branded products. Up to half of the profits from these products go to the Global Fund, to help fight AIDS in Africa.

Espotting won a string of industry awards including 'Most Dynamic UK Media Company,' 'Fastest growing IT company' and the FT's 'Top 50 Creative Business.' Seb's accolades include Campaign's 'A-List', Media Week's '30 Under 30' and a finalist of the London Stock Exchange sponsored 'Technology Entrepreneur of the Year.'

Prior to setting up Espotting he was a senior art director at Rainey Kelly Campbell Rolfe/Y&R and Publicis, creating award-winning campaigns for the likes of Coca-Cola, Virgin and Nintendo

Seb is also a non-executive director of Future plc (LSE: FUTR), the international special interest media group; and is Chairman of the board of digital marketing agency Steak Media.