Publisher FAQ
The basics
How do I set up an account?
There are two ways you can sign up with AdJug. Either go directly into the "sell ads" process to set up your first ad space - you will be asked to register before receiving your ad code. Alternatively, if you would like to sign up prior to listing an ad space, you can register here.
Are there any sign-up costs involved?
There is no cost for signing up as a publisher.
Do I need to sign a contract?
At AdJug we believe in freedom of choice. Although you are bound by AdJug's terms and conditions you are under no obligation to use AdJug at any point.
How much does AdJug charge?
Well - we do have to pay for servers, salaries and other costs associated with providing the service to you. AdJug charges a 20% transaction fee for any campaign processed using the AdJug platform. We do this by charging a 20% increment on top of what you want to get for traffic from your site.
Are there any other costs to consider?
Some of the ad campaigns may be placed by advertising agencies. These campaigns are subject to a 15% commission which is payable to the agency booking the campaign. When you are offered an ad campaign from an agency, 15% will be deducted from the gross value of the campaign.
What is an ad space?
This is the area of a publisher's site where advertising exists. These ad spaces are defined by you, the publisher.
Can I work with other ad networks?
Absolutely! We are confident that you will get the best prices for your ad inventory through our marketplace, because you are in control and setting the terms of the business. If, however another ad network is offering higher rates, then you quite simply display their ads by changing your bid/CPM threshold.
Are there any terms I should be familiar with before I start?
We have listed all the jargon we think you will need. If however you come across a term that you don't understand and it's not listed here then simply mail us at publishersupport@adjug.com and we'll do our best to find an explanation.
Ad space: The area of a publisher's site where advertising exists.
CPC: Cost per click (CPC) - the amount you pay each time a user clicks on your ad.
CPM: Cost per thousand impressions (CPM) - the amount you pay per thousand impressions on your ad.
CTR: Click-through rate (CTR) - the number of clicks your ad receives divided by the number of times your ad is shown (impressions).
Conversion tracking: A conversion occurs when a click on your ad leads directly to user behaviour you deem valuable, such as a purchase, signup, page view, or lead. Using our conversion tracking pixel, you can see which sites your conversions come from.
Current bid price: The prevailing bid price for a particular ad space at this point in time.
eCPC: Effective cost per click (eCPC) - your average cost per click delivered. (Total campaign cost divided by total number of clicks delivered.)
eCPM: Effective cost per thousand impressions (eCPM) - your average cost per thousand impressions delivered. ((Total campaign cost divided by total impressions delivered) x 1000)
Impressions: The number of impressions is the number of times an ad is displayed.
Max bid: Your maximum cost-per-click (CPC) bid is the highest amount that you are willing to pay for a click on your advert. A keyword's maximum CPC is one of the factors affecting your ads position.
Order confirmation page: Following a purchase, lead generation, or other form of conversion on an advertiser's site, users will often be taken to an order confirmation or thank-you page to acknowledge a successful transaction. To ensure accurate conversion reporting, advertisers using Adjug's conversion tracking tool should place a conversion pixel on this page.
Text links: Also known as a sponsored link. See definition of a text ad below.
Forgotten password?
On the AdJug homepage, click on 'login' and then on the 'forgot your password?' link. Enter your email address and submit the form - your password will now be emailed to you.
Change password?
Login to your account on AdJug. Click on your username in the top right corner of the screen. On the 'change user details' page, click on the 'change password' link - you will be able to define a new password on this page.
Forgotten user ID?
Please send an email to publishersupport@adjug.com or call on 0845 251 2233
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What can I sell?
Banner ads
Definition of a banner ad
A graphical web advert that provides a link to an advertiser's website. See also http://en.wikipedia.org/wiki/Web_banner
What are the benefits of publishing banner ads?
Combining banners with text ads gives you the best option to earn more from your ad inventory. Banner ads are paid on a CPM basis, so they generate revenue for every impression.
How much can I expect to earn?
As with text ads, banner ads are paid at the price defined by you or the price offered by an advertiser.
Text ads
Definition of a text ad
Text ads are essentially text based ads that describe an advertiser's website and the products and services offered. (AKA sponsored link) A link is included, so that interested consumers may click on the ad and go to the advertised site.
See also http://en.wikipedia.org/wiki/Sponsored_link
What are the benefits of publishing text ads?
Texts ads are a highly effective way to get users to monetise your site by virtue of them being a simple and straightforward advertising message. They are easy to create and upload and widely recognised as the most popular online advertising type.
How much can I expect to earn?
Ads are only displayed when we beat the price threshold set by you, so in theory, it should make you more than you earn at the moment.
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How to create an ad space
Placing your ad spaces
Where should ad spaces be placed?
The best locations for ad spaces are on areas that are above the fold (the part of a web page that is shown before the need to scroll) and the most visible for your users.
Can I place multiple ad codes on one page?
Absolutely, we recommend creating one image ad space and one text ad space per page.
Can I place the same set of ad codes in multiple ad spaces on a page?
No. Each ad space has a unique set of ad tags. However, you may paste the same ad tags in multiple ad spaces across different pages.
Ad space prices
There are two options; you can either set the prices manually or allow AdJug to automatically optimize your pricing based on demand for your site.
The sell ad space process
How to create a new ad space on a new site - text ad
Existing users - If you already have an account, login to your account. You will see the 'dashboard' - click on the 'Create a new ad space' link to create a new ad space.
New users - If you're a new user, you can go to the 'sell ad space' process via the publisher 'start now' button.
- Choose your ad space
- Select the 'Create a new ad space on a new site' option
- Complete the ad space details by entering an easily recognisable name for your ad space and the URL for where the ad will appear.
- Click on 'Continue'.
- Choose your ad type
- Select the ad type you would like to create - in this instance text links (CPC).
- Click on 'Continue'.
- Design your ad space
- Select the desired size for your ad space.
- Choose your colour scheme by either selecting colours from the colour tables or entering your own HEX values.
- Choose the type of content to appear on your ad space if no AdJug ads are available.
- Select the chosen page location of your ad space.
- Click on 'Continue'.
- Targeting and pricing
- Enter a description for your website to explain your product to advertisers (in no more than 50 words).
- Select categories for the products or services your ad space can be matched to.
- Enter 3 keywords that represent the page on which your ad will appear, and 3 additional keywords of complementary relevance to your ad space. These keywords will be used to match advertisers to suitable ad spaces.
- State the minimum cost per click price you would like to sell your ad space for.
- Select which type of website your ad space will be located on.
- Define your ad space further by providing demographic and content information.
- Click on 'Continue'.
- Get your ad code
- If you are a new publisher you will be asked to fill in a registration form prior to receiving your ad code.
- Select your ad code in the text area, and paste this code into the chosen space(s) on your website. This finishes ad space creation process - you can now either go to your account area, or go back to step one and create a new ad space.
- Your ad space will be available on the AdJug marketplace within 24 hours after proper implementation on your site. In the meantime, you will be able to view the ad space in your account area and test whether the code has been implemented correctly.
How to create a new ad space on an existing site - text ad
Existing users - If you already have an account, login to your account. You will see the 'dashboard' - click on the 'Create a new ad space' link to create a new ad space.
- Choose your ad space
- Select the 'Create a new ad space on an existing site' option
- Choose which website you would like to implement the new ad space on - then complete the ad space details by entering an easily recognisable name for your ad space and the URL for where the ad will appear.
- Click on 'Continue'.
- Choose your ad type
- Select the ad type you would like to create - in this instance text links (CPC).
- Click on 'Continue'.
- Design your ad space
- Select the desired size for your ad space.
- Choose your colour scheme by either selecting colours from the colour tables or entering your own HEX values.
- Choose the type of content to appear on your ad space if no AdJug ads are available.
- Select the chosen page location of your ad space.
- Click on 'Continue'.
- Targeting and pricing
- Enter a description for your website to explain your product to advertisers (in no more than 50 words).
- Select categories for the products or services your ad space can be matched to.
- Enter 3 keywords that represent the page on which your ad will appear, and 3 additional keywords of complementary relevance to your ad space. These keywords will be used to match advertisers to suitable ad spaces.
- State the minimum cost per click price you would like to sell your ad space for.
- Select which type of website your ad space will be located on.
- Define your ad space further by providing demographic and content information.
- Click on 'Continue'.
- Get your ad code
- If you are a new publisher you will be asked to fill in a registration form prior to receiving your ad code.
- Select your ad code in the text area, and paste this code into the chosen space(s) on your website. This finishes ad space creation process - you can now either go to your account area, or go back to step one and create a new ad space.
- Your ad space will be available on the AdJug marketplace within 24 hours after proper implementation on your site. In the meantime, you will be able to view the ad space in your account area and test whether the code has been implemented correctly.
How to create a new ad space on a new site - banner ad
Existing users - If you already have an account, login to your account. You will see the 'dashboard' - click on the 'Create a new ad space' link to create a new ad space.
New users - If you're a new user, you can go to the 'sell ad space' process via the publisher 'start now' button.
- Choose your ad space
- Select the 'Create a new ad space on a new site' option
- Complete the ad space details by entering an easily recognisable name for your ad space and the URL for where the ad will appear.
- Click on 'Continue'.
- Choose your ad type
- Select the ad type you would like to create - in this instance banner ad (CPM).
- Click on 'Continue'.
- Design your ad space
- Select the desired size of your ad space. You will see a preview of the banner ad size below.
- Choose the type of content to appear on your ad space if no AdJug ads are available.
- Select the chosen page location of your ad space.
- Click on 'Continue'.
- Targeting and pricing
- Enter a description for your website to explain your product to advertisers (in no more than 50 words).
- Select categories for the products or services your ad space can be matched to.
- Enter 3 keywords that represent the page on which your ad will appear, and 3 additional keywords of complementary relevance to your ad space. These keywords will be used to match advertisers to suitable ad spaces.
- State the minimum cost per click price you would like to sell your ad space for.
- Select which type of website your ad space will be located on.
- Define your ad space further by providing demographic and content information.
- Click on 'Continue'.
- Get your ad code
- If you are a new publisher you will be asked to fill in a registration form prior to receiving your ad code.
- Select your ad code in the text area, and paste this code into the chosen space(s) on your website. This finishes ad space creation process - you can now either go to your account area, or go back to step one and create a new ad space.
- Your ad space will be available on the AdJug marketplace within 24 hours after proper implementation on your site. In the meantime, you will be able to view the ad space in your account area and test whether the code has been implemented correctly.
How to create a new ad space on an existing site - banner ad
Existing users - If you already have an account, login to your account. You will see the 'dashboard' - click on the 'Create a new ad space' link to create a new ad space.
- Choose your ad space
- Select the 'Create a new ad space on a new site' option
- Choose which website you would like to implement the new ad space on - then complete the ad space details by entering an easily recognisable name for your ad space and the URL for where the ad will appear.
- Click on 'Continue'.
- Choose your ad type
- Select the ad type you would like to create - in this instance banner ad (CPM).
- Click on 'Continue'.
- Design your ad space
- Select the desired size of your ad space. You will see a preview of the banner ad size below.
- Choose the type of content to appear on your ad space if no AdJug ads are available.
- Select the chosen page location of your ad space.
- Click on 'Continue'.
- Targeting and pricing
- Enter a description for your website to explain your product to advertisers (in no more than 50 words).
- Select categories for the products or services your ad space can be matched to.
- Enter 3 keywords that represent the page on which your ad will appear, and 3 additional keywords of complementary relevance to your ad space. These keywords will be used to match advertisers to suitable ad spaces.
- State the minimum cost per click price you would like to sell your ad space for.
- Select which type of website your ad space will be located on.
- Define your ad space further by providing demographic and content information.
- Click on 'Continue'.
- Get your ad code
- If you are a new publisher you will be asked to fill in a registration form prior to receiving your ad code.
- Select your ad code in the text area, and paste this code into the chosen space(s) on your website. This finishes ad space creation process - you can now either go to your account area, or go back to step one and create a new ad space.
- Your ad space will be available on the AdJug marketplace within 24 hours after proper implementation on your site. In the meantime, you will be able to view the ad space in your account area and test whether the code has been implemented correctly.
How to create a new ad space using AdJug's contextual technology
Would you like AdJug to do the work for you rather than create one ad space at a time? If so, select the option 'Create ad spaces across your ENTIRE site using AdJug's CONTEXTUAL technology' on the 'choose your ad space' page. The rest of the process remains the same, although you will not be required to enter pricing and keywords for each ad space.
On implementing the ad code on your site, AdJug will spider [user agent: Adjug.com - the online advertising marketplace - Crawler powered by contentDetection (www.mindup.de)] your website and group similar pages together to create individual ad spaces. These ad spaces will then be available for you to set an asking price, on completion of which your ad spaces will be listed on the marketplace.
Tip: AdJug's crawler runs along the same principles as the Google spider. If you would like to emphasise relevant information on your website, you can include the following tags around any relevant content on your website:
<!-- google_ad_section_start -->
<!-- google_ad_section_end -->
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How to manage your ad space
How do I add an ad code to my site?
Quite simply by copying and pasting the code generated by AdJug at the end of the 'sell ad space' process into the HTML code for the website you want the ads to appear on. Pass these ad codes on to your website administrator if the site is not managed by you.
What is a storefront?
A storefront is your own mini-website which appears within the AdJug marketplace. Its purpose is to provide buyers with all the information they want to know about your website, as well as to act as a marketing tool for you.
How many storefronts can I have?
You can have one storefront for each website you define with AdJug.
How do I price my ad spaces?
Take a look at other websites with a similar profile to yours and check out their media packs or rate cards. Find reports generated by the www.iabuk.net, ClickZ, emarketer and Nielsen//NetRatings.
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Getting paid
What is the minimum I need to earn before I receive a payment?
The minimum amount that needs to be amassed is £50.
What is a net payment?
A net payment is the actual revenue you will earn after any agency commission and AdJug's share of the revenue have been deducted.
When do I get paid?
AdJug makes payments on a 45 day basis. If you have not amassed the minimum £50 in your account, the revenue will automatically roll over to the following month's payment.
What is a 45 day basis?
AdJug pays you 45 days after the advertiser pays us. This ensures we protect against credit card fraud.
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