AdJug - the online advertising exchange

Advertiser FAQ


  • AdJug Advertiser FAQs The basics - how to sign up and get started with AdJug.
  • AdJug Advertiser FAQs Ad types - more information on ad spaces and banner ads.
  • AdJug Advertiser FAQs How to buy ads - a guide on the ad purchase process.
  • AdJug Advertiser FAQs How to manage your ads - how to manage and optimise your ad campaigns.
  • AdJug Advertiser FAQs Billing - all information you need on your payment options and your statements.

 

The basics


How do I set up an account?

There are two ways you can sign up with AdJug. Either go directly into the "buy ads" process to set up your first ad campaign - you will be asked to register before payment. Alternatively, if you would like to sign up prior to purchasing any ad spaces, you can register here.


Are there any sign-up costs involved?

There is no cost for signing up as an advertiser.


How many accounts will I need?

You will only need one account to manage all your ad space buying and selling.


Are there any advertising terms I should be familiar with before I start?

We have listed all the advertising jargon we think you will need. If however you come across a term that you don't understand and it's not listed here then simply mail us at advertisersupport@adjug.com and we'll do our best to find an explanation.

Ad space: The area of a publisher's site where advertising exists.

CPM: Cost per thousand impressions (CPM) - the amount you pay per thousand impressions on your ad.

CTR: Click-through rate (CTR) - the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

Conversion tracking: A conversion occurs when a click on your ad leads directly to user behaviour you deem valuable, such as a purchase, signup, page view, or lead. Using our conversion tracking pixel, you can see which sites your conversions come from.

Current bid price: The prevailing bid price for a particular ad space at this point in time.

eCPC: Effective cost per click (eCPC) - your average cost per click delivered. (Total campaign cost divided by total number of clicks delivered.)

eCPM: Effective cost per thousand impressions (eCPM) - your average cost per thousand impressions delivered. ((Total campaign cost divided by total impressions delivered) x 1000)

Impressions: The number of impressions is the number of times an ad is displayed.

Order confirmation page: Following a purchase, lead generation, or other form of conversion on an advertiser's site, users will often be taken to an order confirmation or thank-you page to acknowledge a successful transaction. To ensure accurate conversion reporting, advertisers using Adjug's conversion tracking tool should place a conversion pixel on this page.


Forgotten password?

On the AdJug homepage, click on 'login' and then on the 'forgot your password?' link. Enter your email address and submit the form - your password will now be emailed to you.


Change password?

Login to your account on AdJug. Click on your username in the top right corner of the screen. On the 'change user details' page, click on the 'change password' link - you will be able to define a new password on this page.


Forgotten user ID?

Please send an email to advertisersupport@adjug.com or call on 0845 251 2233


 

Ad types


What are ad spaces?

Ad spaces are designated areas of a publisher's site reserved for ad placements. The number and type of ad spaces will vary for each publisher.


Banner ads

Definition of a banner ad
A graphical web advert that provides a link to an advertiser's website. See also http://en.wikipedia.org/wiki/Web_banner

Benefits of banner advertising
Banners offer a very effective way of catching user's attention by employing the use of animation and sound to ultimately motivate a click-through to the advertiser's site.

Cost of banner advertising
The cost of a banner ad campaign is determined by a combination of the max bid you set, the level of competition for that ad space, how long you want the campaign to run and how you target across categories, geography, etc. A general rule of thumb is: the more targeted the campaign, the higher the CPM.

What is a max CPM bid?
Your maximum CPM bid is the highest amount that you are willing to pay for every 1000 impressions on your site-targeted ad. CPM stands for 'cost per thousand impressions'.

How does my CPM affect my ad?
Your maximum cost-per-thousand (CPM) bid determines the position of your ad on an ad space on a publisher's site. Therefore, increasing your maximum bid can improve your ad's position and lowering your maximum bid can decrease your ad's position.


 

How to buy ads


How to target your ads

Adjug's exchange is a living, breathing and growing collection of publisher sites, we offer you the choice of where your ads appear, so you can make informed decisions on advertising buys and most of all we want your ad campaigns to deliver results.

Here are some options to help you target your ads:

  • Browse the exchange and find publishers that match your ad campaign's goals. All the information you require for each publisher is provided on their 'storefront'. A storefront will provide you with those sites ad space details to include: current CPM, and the positions of the ad spaces.

  • Choosing categories that match your target audience. If you are selling a financial product, you could just target sites that fall into the 'finance' category to connect with users that are browsing related content.

  • Running network ads ensures your campaign message gets maximum reach across large but targeted sections of the exchange. This is also a great way to test which publishers work best for your campaigns.

  • Target users by demographics. (Not live yet, but coming very soon!) Add real precision to your targeting by choosing publishers that match the age, gender, earnings and interests you are seeking.

  • Choosing to run text ads. Text ads are particularly effective when you require a direct response.

  • Choosing to run banner ads. Banner ads are traditionally good at communicating brand messages due to their strong visual nature

  • Running ads on 'new sites'. New sites offer an environment that is relatively fresh in relation to the overall exchange. You may find the cost of running campaigns is less expensive and there is less competition from other advertisers.

  • Target users by geography. The ability to control where your ads appear geographically - or not - is an important development for online advertisers. Choose the countries you would like to receive business from.


How to manage your ads


How do I change my campaign budget?
How do I change my campaign schedule?
How do I change my campaign max bids

Login to your account on AdJug. You will see the 'dashboard' - in the case you are an advertiser this will be a summary of your campaigns, and if you belong to an agency this will be a list of your advertiser accounts (click on 'enter account' to manage a specific advertiser account). On the 'campaign summary' page within an advertiser account, click on the relevant site specific 'manage' link, which will take you to the 'manage campaign' page. From this page, select the menu item 'manage budget and bids'.

Screenshot - how to manage a campaign

There are three options available to further manage budget and bids for your campaign:

  1. Campaign budget status
    If you have been advised via email that your account requires a top up due to a change of market dynamics influencing your campaign, the 'amount to pay' field will automatically display the required amount to complete the campaign. To accept this amount, click on 'add to shopping basket' and complete the purchase.

  2. Extend campaign schedule
    Amend the start and/or finish date as necessary and click on 'save changes'. The screen will revert to 'campaign budget status'. Click on 'add to shopping basket' and complete the purchase.

  3. Change campaign budget
    Amend the daily budget and/or max bid amount as necessary and click on 'save changes'. The screen will revert to 'campaign budget status'. Click on 'add to shopping basket' and complete the purchase.

Optimising campaigns

When running campaigns it is advisable to run more than one version (creative) of text and banner ads for each ad space. This will allow you to compare which version is performing best so you can run the best performing version in future.


How do I rebook a current or expired campaign?

Login to your account on AdJug. You will see the 'dashboard' - in the case you are an advertiser this will be a summary of your campaigns, and if you belong to an agency this will be a list of your advertiser accounts (click on 'enter account' to manage a specific advertiser account). On the 'campaign summary' page within an advertiser account, click on the relevant site specific 'manage' link, which will take you to the 'manage campaign' page. On this page, click on 'Click here to rebook this campaign' and follow the on-screen instructions.

 

Billing


Payment options

AdJug accepts the following debit and credit cards: Visa, Switch, Solo and Mastercard.


At which point do I pay for ad campaigns?

Site specific campaigns
For each campaign booked on AdJug, the according budget required to run that campaign will be debited from your debit/credit card account at the point of checkout. If your campaign budget is not used in its entirety over the course of the campaign, then AdJug will place the unused funds into your AdJug account. These funds will then be available for the next campaign you run.


Your statement

The AdJug system automatically generates an order number, date and receipt for every transaction that has taken place. To view your statement and billing details, login to your account and click on the 'billing' tab from within the relevant advertiser account.


AdJug - the online advertising marketplace

Contact Us

  • Email: info@adjug.com
  • Address: AdJug Ltd. 5th Floor Glen House, 200-208 Tottenham Court Road, London, W1T7PL
  • Phone:+44 (0)203 697 6600
  • Fax:+44 (0)203 697 6601
  • If you are a journalist and want to talk to us please send us an email at:
  • press@adjug.com

AdJug 2014 - All Rights Reserved.

Choose your country: UK Germany France - coming soon