Advertiser FAQ

The basics

How do I set up an account?

There are two ways you can sign up with AdJug. Either go directly into the "buy ads" process to set up your first ad campaign - you will be asked to register before payment. Alternatively, if you would like to sign up prior to purchasing any ad spaces, you can register here.

Are there any sign-up costs involved?

There is no cost for signing up as an advertiser.

How many accounts will I need?

You will only need one account to manage all your ad space buying and selling.

Are there any advertising terms I should be familiar with before I start?

We have listed all the advertising jargon we think you will need. If however you come across a term that you don't understand and it's not listed here then simply mail us at advertisersupport@adjug.com and we'll do our best to find an explanation.

Ad space: The area of a publisher's site where advertising exists.

CPC: Cost per click (CPC) - the amount you pay each time a user clicks on your ad.

CPM: Cost per thousand impressions (CPM) - the amount you pay per thousand impressions on your ad.

CTR: Click-through rate (CTR) - the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

Conversion tracking: A conversion occurs when a click on your ad leads directly to user behaviour you deem valuable, such as a purchase, signup, page view, or lead. Using our conversion tracking pixel, you can see which sites your conversions come from.

Current bid price: The prevailing bid price for a particular ad space at this point in time.

eCPC: Effective cost per click (eCPC) - your average cost per click delivered. (Total campaign cost divided by total number of clicks delivered.)

eCPM: Effective cost per thousand impressions (eCPM) - your average cost per thousand impressions delivered. ((Total campaign cost divided by total impressions delivered) x 1000)

Impressions: The number of impressions is the number of times an ad is displayed.

Max bid: Your maximum cost-per-click (CPC) bid is the highest amount that you are willing to pay for a click on your advert. A keyword's maximum CPC is one of the factors affecting your ads position.

Order confirmation page: Following a purchase, lead generation, or other form of conversion on an advertiser's site, users will often be taken to an order confirmation or thank-you page to acknowledge a successful transaction. To ensure accurate conversion reporting, advertisers using Adjug's conversion tracking tool should place a conversion pixel on this page.

Text links: Also known as a sponsored link. See definition of a text ad below.

Forgotten password?

On the AdJug homepage, click on 'login' and then on the 'forgot your password?' link. Enter your email address and submit the form - your password will now be emailed to you.

Change password?

Login to your account on AdJug. Click on your username in the top right corner of the screen. On the 'change user details' page, click on the 'change password' link - you will be able to define a new password on this page.

Forgotten user ID?

Please send an email to advertisersupport@adjug.com or call on 0845 251 2233

Ad types

What are ad spaces?

Ad spaces are designated areas of a publisher's site reserved for ad placements. The number and type of ad spaces will vary for each publisher.

Banner ads

• Definition of a banner ad
• Benefits of banner advertising
• Cost of banner advertising
• What is a max CPM bid?
• How does my CPM affect my ad

Definition of a banner ad
A graphical web advert that provides a link to an advertiser's website. See also http://en.wikipedia.org/wiki/Web_banner

Benefits of banner advertising
Banners offer a very effective way of catching user's attention by employing the use of animation and sound to ultimately motivate a click-through to the advertiser's site.

Cost of banner advertising
The cost of a banner ad campaign is determined by a combination of the max bid you set, the level of competition for that ad space, how long you want the campaign to run and how you target across categories, geography, etc. A general rule of thumb is: the more targeted the campaign, the higher the CPM.

What is a max CPM bid?
Your maximum CPM bid is the highest amount that you are willing to pay for every 1000 impressions on your site-targeted ad. CPM stands for 'cost per thousand impressions'.

How does my CPM affect my ad?
Your maximum cost-per-thousand (CPM) bid determines the position of your ad on an ad space on a publisher's site. Therefore, increasing your maximum bid can improve your ad's position and lowering your maximum bid can decrease your ad's position.

Text ads

• Definition of a text ad
• Benefits of text ads
• Cost of text ads
• What is a max bid?
• How does my CPC affect my ad?
• How much do I actually pay per click?
• Why would I pay a higher max bid if there is no one else bidding on a particular ad space?

Definition of a text ad
Text ads are essentially text based ads that describe an advertiser's website and the products and services offered. (AKA sponsored link) A link is included, so that interested consumers may click on the ad and go to the advertised site.
See also http://en.wikipedia.org/wiki/Sponsored_link

Benefits of text ads
Texts ads are a highly effective way to get users to click thru to your site by virtue of them being a simple and straightforward advertising message. They are easy to create and upload and widely recognised as the most popular online advertising type.

Cost of text ads
The cost of a text ad campaign is determined by a combination of the max bid you set, the click-through rate it achieves and the level of competition for that ad space. The price you are willing to pay for a click-through on your ad. The higher you set your CPC the more publishers will be available to host your text ads. As a general rule of thumb the more targeted the campaign the higher the CPC.

What is a max CPC bid?
Your maximum bid is (cost-per-click: CPC) the highest amount that you are willing to pay for a click on your ad. A keyword's maximum CPC is one of the factors affecting your ads position. Therefore, increasing your maximum CPC can improve your ads' position and vice versa.

How does my CPC affect my ad?
Your maximum bid is (cost-per-click: CPC) is one of the factors that determine the position of your ad on an ad space on a publisher's site. Therefore, increasing your maximum bid can improve your ad's position and lowering your maximum bid can decrease your ad's position.

However, ads are not ranked solely on their maximum bid. Position is based on a combination of the maximum bid and click through rate (CTR). CTR is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

Ad Position = Max Bid x Click-through Rate

Relevant creative with appropriate keywords and ad text, a high max bid and a strong CTR will result in a higher position for your ad. Adjug's ad ranking system rewards well targeted, relevant ads, you cannot be locked out of the top position as you would be in a ranking system based solely on price.

How much do I actually pay per click?
Setting a max bid does not mean that you will be charged that full price for every click. The default setting for bids automatically reduces your bid(s) so that the actual CPC you are charged is the minimum necessary to keep your position on the page.

Why would I pay a higher max bid if there is no one else bidding on a particular ad space?
The lowest amount that you can pay is the minimum CPC bid set for that ad space by that publisher.

How to buy ads

How to target your ads

Adjug's marketplace is a living, breathing and growing collection of publisher sites, we offer you the choice of where your ads appear, so you can make informed decisions on advertising buys and most of all we want your ad campaigns to deliver results.

Here are some options to help you target your ads:

• Browse the marketplace and find publishers that match your ad campaign's goals. All the information you require for each publisher is provided on their 'storefront'. A storefront will provide you with those sites ad space details to include: current CPC and CPM, and the positions of the ad spaces.


• Choosing categories that match your target audience. If you are selling a financial product, you could just target sites that fall into the 'finance' category to connect with users that are browsing related content.


• Running network ads ensures your campaign message gets maximum reach across large but targeted sections of the marketplace. This is also a great way to test which publishers work best for your campaigns.


• Target users by demographics. (Not live yet, but coming very soon!) Add real precision to your targeting by choosing publishers that match the age, gender, earnings and interests you are seeking.


• Choosing to run text ads. Text ads are particularly effective when you require a direct response.


• Choosing to run banner ads. Banner ads are traditionally good at communicating brand messages due to their strong visual nature


• Running ads on 'new sites'. New sites offer an environment that is relatively fresh in relation to the overall marketplace. You may find the cost of running campaigns is less expensive and there is less competition from other advertisers.


• Target users by geography. The ability to control where your ads appear geographically - or not - is an important development for online advertisers. Choose the countries you would like to receive business from.

How to buy a text ad

Existing users - If you already have an account, login to your account. You will see the 'dashboard' - in the case you are an advertiser this will be a summary of your campaigns, and if you belong to an agency this will be a list of your advertiser accounts. From any advertiser account campaign summary page, click on the 'Buy a site campaign' link to buy a new text ad campaign.

New users - If you're a new user, you can go to the 'buy ad space' process via the advertiser 'start now' button.

1. Select campaign type
   Choose the campaign type option 'Text ad (CPC)'


2. Target campaign
   1. Enter the keyword that best describes the product, service or information you are marketing.
   2. With 'exact match', we match your ad exactly with ad spaces that are situated on publisher pages with highly relevant content. We recommend that you accept them.
   3. With 'complimentary match' we match your ad with the top 5 related tags defined by publisher ad spaces that are relevant to the keyword. We recommend you accept these matches by ticking the relevant boxes if they are appropriate to the product or service you are selling.
   4. You can target your campaign by geography at this stage or go straight to setting the budget. (see how to target your ad above)
   5. Click on 'Continue'.


3. Set budget
   1. Set your maximum bid (cost per click) you want to pay. This partly determines which publisher sites are within your range.
   2. Set the campaign (total) budget.
   3. Set your daily budget, should you wish to cap your daily spend.
   4. Choose how long you want this campaign to run for.
   5. Set a campaign to start in the future. By default all campaigns will be scheduled to start the day of the purchase date.
   6. Click on 'Continue'.


4. Create ad
   Enter the text for your ad creative line by line, and watch the dynamic preview ad on the right of the screen to see how it will look. Give your ad a descriptive name (this will make campaign management easier), then click on 'save ad to list'. You can create as many different creatives for your ad as you wish - these creatives will be rotated evenly. You can edit, change or delete any of your creatives at this stage. When finished, click on 'Continue'.

   Helpful hints
   - Include action terms like buy, shop or browse.
   - Put your most important keyword in the ad headline.
   - Clearly describe what is unique about your product or service.
   - Place your business name in your ad text.
   - If you sell to a precise location, name the location.
   - Capitalise the first letter of each word in your title and your URL.
   - Avoid fancy tricks such as using ALL CAPS or repeating words or exclamation points.
   - Avoid generic superlatives such as "No 1".
   - Simplify. Use plain language and short words.



5. Review campaign
   1. This is the summary of the ad campaign you have just created. Please take some time to check the details and make changes if necessary. After reviewing your campaign, you can either proceed to payment by clicking 'Continue' or add the campaign to your shopping basket and continue to shop for more ads.
   2. If you are a new user, you will be asked to register prior to completing your purchase.


6. Payment (your shopping basket)
   This is a list of all the ad campaigns you are in the process of purchasing. To finish the purchase process just select your payment option, click on 'continue' and follow the on-screen instructions.

How to buy a banner ad

Existing users - If you already have an account, login to your account. You will see the 'dashboard' - in the case you are an advertiser this will be a summary of your campaigns, and if you belong to an agency this will be a list of your advertiser accounts. From any advertiser account campaign summary page, click on the 'Buy a site campaign' link to buy a new banner ad campaign.

New users - If you're a new user, you can go to the 'buy ad space' process via the advertiser 'start now' button.

1. Select campaign type
   Choose the campaign type option 'Banner ad (CPM)'


2. Target campaign
   1. Select which banner ad design type you would like to run
   2. You can target your campaign by category and geography (and demographics very soon) at this stage, or go straight to setting the budget. (see how to target your ad above)
   3. Click on 'Continue'


3. Set budget
   1. Set your maximum bid (cost per thousand impressions) you want to pay. This partly determines which publisher sites are within your range.
   2. Set the campaign (total) budget.
   3. Set your daily budget, should you wish to cap daily spend.
   4. Choose how long you want this campaign to run for.
   5. Set a campaign to start in the future. By default all campaigns will be scheduled to start the day of the purchase date.
   6. Click on 'Continue'.


4. Create ad
   Select an image from your computer by clicking on the browse button (maximum 50kb file size), or enter a host URL for your banner. Give your ad a descriptive name (this will make campaign management easier), then click on 'save ad to list'. You can create as many different creatives for your ad as you wish - these creatives will be rotated evenly. You can edit, change or delete any of your creatives at this stage. When finished, click on 'Continue'.


5. Review campaign
   1. This is the summary of the ad campaign you have just created. Please take some time to check the details and make changes if necessary. After reviewing your campaign, you can either proceed to payment by clicking 'Continue' or add the campaign to your shopping basket and continue to shop for more ads.
   2. If you are a new user, you will be asked to register prior to completing your purchase.


6. Payment (your shopping basket)
   This is a list of all the ad campaigns you are in the process of purchasing. To finish the purchase process just select your payment option, click on 'continue' and follow the on-screen instructions.

What is a site specific campaign?

You choose which specific publisher sites you want your ad campaigns to run on by selecting individual sites or by virtue of targeting sites by category and geography (and demographics very soon).

How to buy a site specific ad

Refer to 'How to buy a text or banner ad'

When will my ads start running?

Your campaigns should go live almost immediately after completing your purchase, unless you have scheduled to start your campaigns in the future. Remember the default campaign start date is the day of the purchase date, unless otherwise specified.

Why can't I see my ads?

The likely reasons for not being able to see your ad on a site you are advertising on are:

• Your advert is not scheduled to run yet. Check your campaign schedule start date


• Your campaign has ended. Check campaign schedule.


• Your daily budget has been spent. In this instance your advert will no longer appear that day on the publisher sites that you have chosen. (See instructions below - 'How do I change my max bids?' and refer to 'Change campaign budget')


• Your max bid is too low. This means that there are other advertisers willing to pay more to appear on the ad spaces you have chosen. Increase your max bid on sites where your rank is low. (See instructions below - 'How do I change my max bids?')


• Your banner ad may be the wrong size for the ad space you have selected. Check that the size and shape of your ad is consistent with the ad space you have purchased.


• Your billing details are incorrect. Check your billing details for accuracy.


• There may be a delay as your advert is being uploaded onto a site. Please make sure that your browser is refreshed as you look for your ad.


• Your ad may be featured on another page in the site. When you purchase an ad space on a site, there may be multiple pages on which your ad can appear. When you purchase a particular ad space, that ad space is associated with a particular page which may not be the website's homepage.

How to manage your ads

How do I change my campaign budget?
How do I change my campaign schedule?
How do I change my campaign max bids

Login to your account on AdJug. You will see the 'dashboard' - in the case you are an advertiser this will be a summary of your campaigns, and if you belong to an agency this will be a list of your advertiser accounts (click on 'enter account' to manage a specific advertiser account). On the 'campaign summary' page within an advertiser account, click on the relevant site specific 'manage' link, which will take you to the 'manage campaign' page. From this page, select the menu item 'manage budget and bids'.

There are three options available to further manage budget and bids for your campaign:

1. Campaign budget status
   If you have been advised via email that your account requires a top up due to a change of market dynamics influencing your campaign, the 'amount to pay' field will automatically display the required amount to complete the campaign. To accept this amount, click on 'add to shopping basket' and complete the purchase.
   


2. Extend campaign schedule
   Amend the start and/or finish date as necessary and click on 'save changes'. The screen will revert to 'campaign budget status'. Click on 'add to shopping basket' and complete the purchase.


3. Change campaign budget
   Amend the daily budget and/or max bid amount as necessary and click on 'save changes'. The screen will revert to 'campaign budget status'. Click on 'add to shopping basket' and complete the purchase.

Optimising campaigns

When running campaigns it is advisable to run more than one version (creative) of text and banner ads for each ad space. This will allow you to compare which version is performing best so you can run the best performing version in future.

How do I rebook a current or expired campaign?

Login to your account on AdJug. You will see the 'dashboard' - in the case you are an advertiser this will be a summary of your campaigns, and if you belong to an agency this will be a list of your advertiser accounts (click on 'enter account' to manage a specific advertiser account). On the 'campaign summary' page within an advertiser account, click on the relevant site specific 'manage' link, which will take you to the 'manage campaign' page. On this page, click on 'Click here to rebook this campaign' and follow the on-screen instructions.

Billing

Payment options

AdJug accepts the following debit and credit cards: Visa, Switch, Solo and Mastercard.

At which point do I pay for ad campaigns?

Site specific campaigns
For each campaign booked on AdJug, the according budget required to run that campaign will be debited from your debit/credit card account at the point of checkout. If your campaign budget is not used in its entirety over the course of the campaign, then AdJug will place the unused funds into your AdJug account. These funds will then be available for the next campaign you run.

Your statement

The AdJug system automatically generates an order number, date and receipt for every transaction that has taken place. To view your statement and billing details, login to your account and click on the 'billing' tab from within the relevant advertiser account.